It’s true that newsletters are very powerful channels for communication and engagement with your customers, regardless of the type of business. However, it’s also true that maintaining a regular newsletter will require at least a little bit of investment in terms of time and manpower (both of which cost money). This means that in very rare cases, maintaining a regular newsletter isn’t worth the cost if your business doesn’t really need it.

The tricky part is that if your business really needs a newsletter and you don’t have one out of a misguided attempt to save on costs, you may be losing out on a lot of benefits – the same benefits that would cost you hundreds of thousands of dollars on advertising, marketing, and selling just to replicate manually. So how do you know if your business needs a newsletter? You may want to consider the following:

1. You Need to Constantly Keep in Touch With Willing Customers.

The thing about certain types of businesses is that you need to ensure that your brand or business name is constantly put in front of your prospects, but at the same time, you need to avoid forcing it down people’s throats as that will resort in your brand gaining a negative reputation for being annoying or even spammy. With a newsletter, you can regularly remind prospects of your brand and business name, as well as the products or services you offer but without annoying them. People who are receiving your newsletters specifically signed up for it, so you’re basically able to directly advertise and market to people who have given you permission to do so. Continue reading →