It’s true that the quality of content is paramount if you want your blog to succeed, but don’t fall prey to tunnel vision. Quality content is important, but it’s not the only factor to a successful business blog. Don’t forget about other things that are not directly related to content, but still play a big role in maximizing the potential of your blog, such as getting more leads and subscribers. Here are some tips on how you can turn your blog subscribers into email leads:
Use a Welcome Email for All New Subscribers
Try to avoid shoving down offers and marketing pitches to your new subscribers, unless you want them to go directly for the unsubscribe link (or the mark as spam button) – instead, welcome them with something that reminds them why they are receiving an email and what they can expect; from the schedule to what they will be able to read. Additionally, while it may seem counter to the purpose – include an option to unsubscribe. This actually has two important purposes. One is that it gives your subscribers the ability to opt out if they don’t want to receive your mails (you’re not going to get anything out of reluctant recipients, anyway) and second is that it’s required by the CAN SPAM Act.
Admailr has a partnership with Emercury, the only email marketing platform that was created specifically for affiliate marketers. With Emercury and Admailr, you can monetize your newsletter and create better emails to convert leads to customers.
Give Your Subscribers The Ability to Set the Frequency
Many blogging software allow users to set the frequency of emails they receive on their own, but sometimes they’re not as easily seen (and there are even times when the blog owners themselves purposely try to hide it), but it will do wonders for your subscription base if they have the freedom to receive e-mails as frequently as they like. It is much better than losing many email leads who would prefer to unsubscribe or block your mails than spend more time trying to look for the frequency control.
Maximize Your Blog Real Estate with CTAs
If you want your blog subscribers to turn into email leads, you have to do everything in your power to make it easier for them to opt in, so try to look for unused real estate on your page and put some CTAs on there along with a link to the opt-in form. Try to be smart about it, though. Don’t put so much that it looks like spam. Make sure they blend in well enough with the layout that they don’t detract from your blog’s content or ruin the layout.
Use Text-Based CTAs From Within the Blog Posts
Lastly, it wouldn’t hurt and in fact will benefit you greatly if you include a text based CTA in your every post. It doesn’t even take much effort even if you want a unique CTA per post – it’s not hard to write a simple “if you enjoyed this blog post, don’t forget to subscribe to my mailing list and be notified of new ones” or some variation every time you post a blog entry.
