Everybody has a website these days, and an overwhelmingly large majority of them want massive traffic either for exposure or for profit. However, not every website has a newsletter. In fact, the number of websites with a newsletter is in the minority. Most people will not see anything wrong with this, but webmasters who already have a successful mailing list will understand why everyone with a website should have a newsletter.

For starters, an email newsletter will help foster a working relationship between a website and its visitors, which could retain value far beyond the actual visits to the website. An email newsletter can serve as a means to keep visitors informed and in touch with you, which works well as a channel of communication if your website is a business. Think of it as another avenue for customer support. There are other benefits to email newsletters within the context of a website, such as:

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E-Mail Newsletters Are Inexpensive Tools for Promotion

Running an email newsletter is cheap, but it works well as another mode of promotion. Your regular visitors are bound to share your newsletter if they found its contents worth sharing. Think of it as word of mouth publicity, which is the best kind regardless of medium. Just make sure the contents of your newsletter actually provide value – people won’t share uninteresting, boring content even if you send it straight to their inbox.

Newsletter Can Be More Effective than Search Engines When Driving Traffic

A large part of the traffic that your website will get from search engines are “one-time” visitors who will not bookmark your site or remember its URL. Chances are they’ll never see your site again until it comes up in their searches once more. Email newsletters, on the other hand, will give you regular visitors who will keep returning everytime your email shows them something that they want to read.

Additionally, visitors coming from your newsletters are much more consistent, whereas search engine traffic could rise and fall according to trends, not to mention major search engines could introduce a new algorithm that may arbitrarily affect your ranking.

This is not to say that newsletters will replace SEO, but they do work as a complementary source of traffic and a back-up in case your SERPs tank. That way, you will still have regular traffic while you are working on patching things up with the search engine.

Newsletters Can Be a Source of Income

Many of the things you use to make money off a website can also be used to make money off a newsletter, particularly affiliate products. Provided that you follow all the necessary procedures in order to comply with anti-spamming laws, you should make decent revenue from your newsletter – in some cases an even bigger one than what your website generates.

You’ll Have More Control Over the Delivery of Content to Your Readers

Lastly, an effective mailing list will allow you much better control over the time in which your content makes its way to your readers. With just a website, you are at the mercy of your reader’s free time. They need to come to your website on their own accord, so what happens if they don’t feel like visiting even though there may be content that they will appreciate, or what if they forgot the URL after reformatting their PC? With a newsletter, content will be delivered straight to their inbox so there’s no way they’ll miss out on content that they might like.

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