Email marketing is all about progressing upwards – it doesn’t matter if you’re already enjoying a decent ROI, you still want to increase your returns and the day you’re content with being stagnant is the day when you should start looking for a different line of work. That being said, while most email marketers already know about the tricks of the trade when it comes to boosting an email list, there are a number of ways that are frequently overlooked despite being effective. Here are some of them:
Get Help From Friends and Family
Never underestimate the power of your personal network, especially if you’re in the early stages. Some of your best supporters and evangelists will be family members, relatives, and friends. Don’t be ashamed to ask for their help in promoting, and get them to sign up too. If you’re going about things the right way, there are no worries about sending them spam. If you are worried that they’re going to get annoyed with the emails, then you have an entirely different set of problems that you need to address first.
Click here and learn how you can monetize your newsletter.
Try to Send a Reengagement Email to Outdated Contacts
Let’s get this out of the way first: you should regularly prune your list for nonresponsive contacts and inactive accounts. Doing so will ensure that you’re not going to run into trouble with ISPs and will also give you more accurate figures on various metrics. However, don’t chuck them all in the trash willy-nilly. Sometimes these inactive contacts come back, probably because they’ve just been away from the computer for so long or if they suffered ISP problems. Make sure you try to send them a reengagement letter from time to time and see if you can revive a few of them.
Take Advantage of Social Networks
At this point in time, if you still don’t have any social network accounts for your business, you might need to wake up and smell the proverbial coffee. If you already have a social media strategy in place and want to grow it further, you should look into optimizing your strategies by going only after people based on which social network fits in with your niche. For instance, LinkedIn is better for corporate or professional niches, while Facebook is more for general entertainment and pop culture. Make sure you’re aiming at the right targets.
Lastly, Update Your Contact Information and Public Profiles
If you’ve been on the Internet for a long time, chances are you’ve left traces of your existence all over the web – from abandoned social network accounts or forum accounts, to old outdated websites and blogs. Each of these – assuming that you didn’t abandon them because they can ruin your reputation – can be updated to reflect your current whereabouts and promote your new endeavors.
