Tag Archives: lead generation

Five Reasons You Can’t Get Quality Leads for Your Business

1. Your website is not optimized for lead generation

Your website can be a potent lead generator. But it has to be carefully designed and maintained. If your site is failing to generate leads, you’re not doing something right.

Is your website keeping up with time? Design is important, so don’t go for a generic or outdated look. Make it attractive and unique.

Keep your registration forms simple, with a few qualifying questions. If you make the process too complicated, people are likely to abandon it.

Include a toll-free number beside the registration form. Some of your visitors may be ready to buy immediately. In this case, conversation with a knowledgeable support agent can speed up conversion.

Don’t neglect the importance of search engine optimization. The purpose of SEO is to drive traffic to your site by increasing its search ranking. It makes it easier for people to find you by matching your content to their online searches.

To attract prospects, you need to identify the right keywords for your SEO campaigns. Use high search volume, high relevance and low competition as keyword defining criteria.

Keywords aside, remember to make your content attractive and educational. Post frequently to keep the content fresh and maintain good SEO ranking. Write your content with your audience in mind. Think helpful and relevant.

2. Your sales and marketing teams work separately

Allowing this to happen will result in a leaky sales process and loss of revenue. Generating quality leads and closing sales must be a joint effort.

Despite the difference in functions, both teams need to be fully aligned. This includes their goals, strategic approach, access to data, metrics, and accountability.

In practice, disagreements and underrating of each other’s roles happens often. Marketing people are more analytical. They base their decisions on data and stats. They keep their focus on future trends and the competition. Sales teams are focused on closing the sale and addressing customer needs.

Lack of interdepartmental cooperation inevitably creates frustration, conflict, and ultimately poor outcomes.

As a business owner, your job is to ensure both teams function together. Their relationship should be clearly defined so they can work in sync.

Sales teams gather valuable prospect data that marketing can use in lead generation strategies. Encourage them to talk about their processes and objectives and to plan together. This includes lead definition, marketing campaigns, advertising material, content, landing pages and more.

3. You’re not a fan of blogs and social media

Media diversity is key to good lead generation. Spread your efforts across multiple channels to find out which ones are best for your business.

Social media are a powerful marketing tool. Granted, it’s a bit difficult to quantify their contribution in terms of ROI. But they do deserve a place in your marketing strategy.

If you're not utilizing blogs and social media, you don't really have an 'internet marketing strategy'.Click To Tweet

Social networks help foster relationships with prospects and customers. They can also be effectively used to generate leads and increase conversion rates.

People spend huge amounts of time on social media, far more than they interact face to face. This gives you an opportunity to engage your target audience and turn them into leads.

Of course, you need to choose the right social network for your business. Facebook would seem like the first choice, due to the massive user base. Still, for B2B and B2C LinkedIn appears to be the most effective lead generator. Traffic from LinkedIn generates the highest visitor to lead conversion rates.

Don’t forget the importance of blogging. Blogs boost your online presence, help you attract visitors and stimulate conversions. Your blog can be a place where people can read about their concerns and find solutions to their problems. Your posts should portray you as knowledgeable, competent and helpful. An active blog can also do wonders for brand promotion.

4. You’re overlooking the importance of email marketing

Email marketing is powerful. It’s also easy on time and resources. As a targeted marketing tactic, it helps you segment your audience for lead generation and nurturing. You can do it by demographics, location, behavior, lead status and more. This way you can create customized campaigns with the right content for their needs.

Delivering useful content on a regular basis will help you create a relationship of trust. It will also increase brand awareness. Above all, email marketing is easy to track, allowing you to measure your campaign success.

So, are you ready to give email marketing a go? Emercury’s email marketing solution is just what you need. And don’t worry if you’re completely new to this approach. The platform is super easy to master. You’ll have your first marketing campaign up and running in no time.

Emercury offers real-time stats on delivery rates, subscriber retention, bounces, complaints and unsubscribes. And knowing what your audience responds to will help you fine-tune your future campaigns.

5. Your marketing tactics belong in the past

Times are changing, learn to roll with them. There are several old habits that will likely cost you leads if you insist on relying on them.

Trade shows are not the best place to generate leads. Nowadays, people do their pre-purchase research online and already know what they want. Not to mention the costs of setting up the display, organization, and travel.

The company-centered marketing approach no longer works. Billboards, TV commercials and print ads are losing power.

It takes a lot of resources to plan, design and execute traditional advertising campaigns

Without the ability to collect data and set metrics, you can’t measure campaign success. There’s no way to know if your efforts generated leads or revenue.

People spend way more time in front of digital devices than they do watching TV or reading a paper.

Traditional marketing puts the brand in the spotlight, not the consumer. On the other hand, as users become more tech-savvy, their understanding of the market increases. So do their expectations.

To get quality leads, you have to abandon those traditional ways

It’s time to let go of strategies that haven’t worked in a long time and enter the era of relationship-driven marketing. This novel form of marketing places the main emphasis on customer satisfaction and retention.

As a major player in this new league, native advertising is gaining momentum fast. It’s one of the best ways to generate leads and promote trust and engagement.

Unlike traditional display ads and banners, native ads are subtle by design. They don’t scream for attention or disrupt the user experience. Instead, they naturally blend into the surrounding content.

In fact, native ads are twice as likely to be shared and looked at than banner ads. Due to the higher viewing rates, they increase engagement and conversion.

Placing native ads into someone else’s newsletter is an effective lead generation tactic. In essence, you reap the benefits of an active relationship between your target audience and the publisher.

Of course, to be noticed and acted upon, your native ads must find their way to the right newsletter. But how can you ensure the best placement every time?

Enter Admailr, the best solution for native ad placement. Admailr makes it easy to reach your target audience. Just place your native ad into the Admailr UI and set the type of campaign, parameters, and budget. Then, let Admailr work its magic and find the perfect placement every time.

Six Quick and Easy Tips for Getting Better Leads Faster

Let’s look at some useful strategies for getting better leads faster.

Know your audience

The key to devising a good lead generation strategy is learning all you can about your target audience. This includes their likes, dislikes, behavior patterns and the sites that they visit in search of information.

Demographic data such as age, location, gender, marital status and income is also important. Your data has to be reliable so you can get a clear picture and understand the reasoning behind people’s purchase decisions.

The KEY to engaging your audience? Understand who they are.Click To Tweet

Once you’ve done your research, use this data to keep your audience engaged as well as to speed up the conversion. You can segment your prospects into different categories and target them with customized content. Segmentation can be based on location, behavior, age, prior purchases or the readiness to buy.

Make sure to specifically target prospects with the greatest profit potential.

Optimize your website

It only takes people a few seconds to decide whether they want to stay on a website. To help you generate customers, your site has to be presentable and trustworthy. How can you achieve this?

First of all, your site must be visually appealing. Design can make a huge difference when it comes to a website generating trust. Avoid using all-caps paragraphs or exclamation points. Pay attention to the colors, fonts, images and of course, the grammar. Keep the layout simple and functional.

To stimulate lead generation, include sign-up forms on every page. However, don’t ask for too much information during this first step. Asking for too many personal details early on in the process is often a deterrent.

And remember, if you’re using a quality ESP, you can always append additional info on a person’s contact later on. In the initial stages, you just want to get them on board.

To add credibility, include pictures and testimonials from satisfied clients on the pages where you ask for information.

Post informative videos about your products. Keep the videos educational and easy to understand. This way, visitors will be more confident that purchasing your product is the right decision.

In this age of increasingly scary hacks and security breaches, it’s important to show people that your site is safe to browse. By displaying a trust seal, you reassure visitors it’s okay to provide sensitive information. Trust seals are associated with SSL security technology. SSL helps establish an encrypted link between a web server and a browser.

Include a clear call to action and take steps to encourage a response. For example, if you want people to sign up for a newsletter, tell them how often they will receive emails. Make it clear they can easily unsubscribe if they choose to.

Harness the power of email marketing

Email marketing is undoubtedly the simplest and most affordable way to get quality leads. But make sure that you know how to utilize it to the fullest. Or rather, invest the time to learn about the mistakes you must avoid.

Simply purchasing a mailing list and sending out emails is not the way to go. First, it won’t be successful. Second, you’ll trigger your ESP’s spam filters and your content will probably get blocked.

What you need are subscribers that are genuinely interested in what you have to say. Create engaging content that people will look forward to. This way, you can gradually turn them into hot leads and ultimately, customers.

Your emails can work in a variety of ways. You can issue newsletters or send product offers on a regular basis. You can also use your emails to promote other people’s products for a fee.

If you want to give email marketing a try, nothing beats Emercury’s free plan. You’ll have some cutting-edge features at your disposal right from the very start. This will allow you to test out and get a feel for the platform before you choose to upgrade to an advanced plan.

Emercury can also help you create mailing lists in no time at all. Simply place the Emercury sign up box on your website so people can register. To expand your mailing list, you can import any emails you’ve collected from other sources into your Emercury account.

Use referral programs

Referral programs are a great lead generation tool. Referrals can help you enhance your brand trust and reach a larger number of prospects. They can also speed up the movement of leads through the sales process.

Satisfied customers generate new customers. This makes word of mouth a powerful (and free) marketing tool. But, you can also consider rewarding the people that recommend your products. Give them an incentive to refer you to their friends, family and business connections.

It can be a financial stimulus such as a referral fee, a discount on future purchases or some other benefit. Businesses with a referral program generate twice as many leads compared to those without one.

Pay attention to your email design

Email design matters a great deal. There are several aspects you need to consider when creating your email campaigns.

The subject line is the first thing your subscribers see and a huge factor in getting emails opened and read. Make your subject lines enticing, so they’ll provoke people to read the email. Keep them precise. Say what the email is about – an ebook, a webinar, a free course, or something else.

Keep your content educational. Familiarize people with your offer and its benefits to facilitate conversion.

Use carefully selected images to convey your message. Finish your emails with an invitation to a free webinar or audiobook download.

Include sharing links for Facebook, Twitter, Google+ and Linkedin, so people can share your content with friends.

Native ads as lead generators

Native ads are a great way to increase user engagement. They are a form of paid advertisement where the ad matches the visual design of the email. The content of the ad is relevant and blends well into the surrounding content. As a result, the ad doesn’t disrupt the visual experience. This is unlike a traditional ad or a banner.

Because of their subtlety, native ads outperform traditional ads when it comes to views and engagement.

One of the most effective ways to use native ads is to integrate them into someone else’s email content. By advertising in newsletters issued by trusted publishers, you capitalize on already established relationships. Since people already view the publisher’s content as valuable, they’ll most likely give your content a chance as well.

So, what’s the easiest way to place your ad within a newsletter? Admailr has the perfect solution. Our intuitive platform will select the most suitable newsletter for your native ads. It will also ensure the best possible placement every time.

All you have to do is set your campaign preferences and your budget. Then, just sit back and watch as new quality leads flock to you.

With Admailr, there are no setup costs. You control the campaign expenses and the cost per click. Plus, you don’t pay when your ad is displayed, only when someone clicks on it. There’s no better way to maximize your digital visibility and reach more prospects fast.

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