Category Archives: Email Advertising Tips
Taking Advantage of Brain Quirks in Marketing
Marketing is not a guessing game. At least, with smart marketing, you have to take advantage of psychological phenomenon in subtle ways, in some ways taking advantage of blind spots beyond people’s co...
Persuasion Tools you need to execute your Business Plans
If you’re a small business owner, chances are, you’ve had that tingly feeling when you’ve come across a great idea. It’s an idea so great, you’re certain it will put your name on the headlines, and yo...
Unraveling the Content Marketing Strategies of Global Media Giants
Pick any part of the world that has a relatively significant media reach, and you’ll find that the media giants that are occupying your airwaves—your culture, are the very same media giants (more or l...
3 Goals of Content Marketing
The rise of the Internet was the single biggest change in the marketing industry. It used to be that marketers are able to assume that they are speaking to a captive audience, in the days when broadca...
Five Things That Make E-Newsletters Highly Effective
While your content plays a big role in the effectiveness of your newsletter, it’s not the only thing that you should think about. A lot of other factors come into play. You would want something that c...
Metrics You Need to Pay Attention To
Running a newsletter mailing list is a numbers game. But that doesn’t necessarily mean that you have to rely exclusively on volume. To be more specific, there are a lot of numbers that you have to pay...
How You Can Integrate Brand Journalism in Your Newsletters
The Internet brought with it new forms of marketing strategies, some of them even beating conventional tri-media in terms of reach and effectiveness. One of the more practical – and sought after – str...
Want to Create the Holy Grail of Newsletter Lists?
A newsletter campaign will only be as good as its mailing list. It doesn’t matter how good the content is or how passionate the list owner will ever be, if the list is of poor quality, the campaign wi...
3 Ways to Make an Irresistible Offer on Your Newsletter
In most cases, a newsletter’s focal point is the offers that it contains. In an ideal scenario, the best offer will provide something of value to the reader and will give the newsletter owner a tidy s...
