Using colors to inspire specific emotions among people is a common strategy in marketing. This is why companies care so much about the colors they use on their logo and ad materials. You can use the same strategy for newsletters. But first, you need to know exactly which colors inspire which emotions:
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Red
The color red is commonly associated with blood and fire, two things that are usually used to represent aggressiveness and intensity, but can also be used to inspire passion, trust, and love. This color works well if you want a person to take notice and make him feel that your newsletter is active, trustworthy, and certainly not one to be taken lightly.
Blue
Blue is the color that people usually see when they look at the sky and the ocean, and it inspires emotions the same way those two things do – blue gives a sense of depth and stability, inspires calm and confidence, as well as faith. This is why many technology and automobile companies use the color for their logo.
Yellow
Yellow is the color of sunshine and is generally considered as a “fun” color. It is used to inspire joy, the feeling of youth and being alive – children’s products, entertainment companies, and products that are meant for mass consumption like instant meals and fastfood commonly use this color so if your newsletter advertises the same products or something related to it, or you just want to give your newsletter the image of being an energetic, pop culture-friendly one, use yellow.
Green
Green, as expected, is associated with nature and all the things it represents, such as relaxation, calm, harmony, and peace. Use this color if you don’t want to intimidate readers and just want to give them a reassurance that your newsletter is hopeful, relaxed, and can be trusted.
Purple
Purple is the color of royalty, and as such it inspires emotions that relate to power, romance, introspection, and glamour. Some of the companies that have used this color include Yahoo! And FedEx, which give people the impression that the two companies are a cut above the rest.
Orange
Since orange is near yellow in the color spectrum, it is natural that they inspire similar emotions – enthusiasm, activity, creativity, and all-around fun activities. You will see this color used a lot on kids’ products, food, energy drinks, and entertainment.
Black
Black is commonly associated with formality and mystery, so you get to see this color used when there is a need to inspire fear, intimidation, or in a more positive light: a sense of luxury and seriousness. You see this color used a lot in logos of financial institutions, technology, and legal firms.
Pink
Pink is associated with feminine traits, and is used to inspire feelings of love, warmth, sweetness, and sexuality. This is more commonly used for products that are targeted towards women and girls. You can use this color in your newsletter if your company wants the same image or wants to target the same demographic.
Conclusion
As you can see, colors in your newsletters have a function that go well beyond making your emails look good to the reader. With the right use of colors, you can inspire certain emotions and put them into the right frame of mind, thereby making for a more effective and relatable newsletter.
